November 22, 2022

Emirates NBD Egypt launches new loyalty program with Mastercard

ArabFinance: Emirates NBD Egypt announced the launch of its new loyalty program, Points Plus, in partnership with Mastercard’s Pay with Rewards system, to promote the use of digital payment in Egypt, according to an email statement on November 21st.

The new program features unlimited rewards, enabling cardholders to spend their points for any purchase, worldwide, in-store, or online.

Points Plus offers tailored loyalty programs and customized redemption offers to the Emirates NBD Egypt brand.

Moreover, Mastercard’s Pay with Rewards enables the bank to offer a cost-effective rewards program by reducing catalog and call center expenses.

“It comes as part of our commitment to bring the best-in-class services and exclusive offers to our clients and also in line with our push towards cashless as part of the Central Bank of Egypt’s directives and initiatives,” CEO of Emirates NBD Egypt, Mohamed Berro, said.


Categories : banking

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